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Gap apologizes to China for 'incorrect map' on a T-shirt

Gap apologizes to China for 'incorrect map' on a T-shirt

Gap apologizes to China for 'incorrect map' on a T-shirt

The losing KMT fled to Taiwan in 1949 after the civil war and China claims the self-ruled island as an inviolable part of its territory.

The US company issued its apology on Weibo late Monday, saying it "respects the integrity of China's sovereignty and territory".

The clothing brand, based in the USA, is the most recent global business to be in trouble with the government of China over that country's territorial issues.

The Gap map also did not reflect Chinese claims to territory in the northeastern Indian state of Arunachal Pradesh, which China refers to as "Southern Tibet", or show its claims in the South China Sea, which overlap with those of several other countries in the region.

"Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China, we urgently launched an internal investigation across the group and have chose to immediately pull back this T-shirt from all the concerned global markets", the company said in a statement, adding that the shirts had already been pulled from Chinese shelves and destroyed.

Keeping track of China's territorial claims can be tricky, especially for brands in the US, where the federal government disagrees with China over its purported reach.

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While Taiwan is self-governed, only a minority of countries recognize its sovereignty as a nation independent of China.

Gap Inc has apologised for selling a shirt with an incorrect map of China after photos of the shirt found in an outlet store in Canada made the rounds online.

Chinese authorities in January blocked Marriott's (MAR) websites and apps for a week after the company listed Tibet, Hong Kong, Macau and Taiwan as separate countries in emails and apps.

Other US companies which have issued apologies for similar incidents include Delta Air Lines and Marriott International Inc. All three companies have since apologized.

The White House hit back at the push earlier this month, calling the demands placed on airlines "Orwellian nonsense".

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