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Amazon's smart TVs are back, and Best Buy will sell them

Amazon's smart TVs are back, and Best Buy will sell them

Amazon's smart TVs are back, and Best Buy will sell them

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", said Jeff Bezos, Amazon founder and CEO.

There will be 11 TV models in all, which will be manufactured by Toshiba and Best Buy's own brand Insignia. Sears started selling Alexa-powered Kenmore home appliances on Amazon last summer, and later brought its DieHard-branded products to the e-Commerce site. You can also pair your TV with your Echo to integrate all of your devices.

Amazon launched its first TV with Fire TV OS a year ago in collaboration with Element, but the new Best Buy partnership will make such products available to a wider audience. The TVs will be available through Best Buy's website and brick-and-mortar stores, as well as through Amazon.com, where Best Buy will become a third-party merchant.

Amazon and Best Buy revealed Wednesday that they have entered an exclusive partnership to sell TVs from Insignia and Toshiba with Amazon's Fire TV technology and the Alexa virtual assistant built in.

Amazon will benefit, of course, by having its sets in physical stores.

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Amazon is getting on Fire with Best Buy. "What we're doing is so deeply integrated", Bezos told the WSJ.

When it comes to Amazon Fire TV devices, there's a little more to the equation than when FireOS was only for tablets and smartphones. Best Buy has been forced to invest heavily in its online presence to compete with Amazon, which has generally done a fine job of stealing sales from the big-box retailer.

You could. Just like you could buy a Roku Streaming Stick+ instead of one of the many excellent Roku TVs.

Best Buy began selling Amazon's Kindle e-readers almost a decade ago. It's the first direct partnership of this sort between the two major retail giants.

It will continue to add new Alexa skills, software features, and applications to the smart TV platform after launch to provide even more value for money to customers.

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