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Facebook announces privacy settings updates amid Cambridge Analytica fallout

Facebook announces privacy settings updates amid Cambridge Analytica fallout

Facebook announces privacy settings updates amid Cambridge Analytica fallout

Chief Executive Officer Mark Zuckerberg has come under intense pressure from politicians in Europe and the U.S.to explain how political consulting firm Cambridge Analytica, which worked with Donald Trump's presidential campaign, harvested data from about 50 million Facebook users as it built an election-consulting company that boasted it could sway voters in contests all over the world.

Analysts said the privacy revamp looked more like tweaks than big changes, making data management more transparent rather than changing the way the company does business.

The system, which will be introduced to Facebook users globally over the coming weeks, will allow people to change their privacy and security settings from one place rather than having to go to roughly 20 separate sections across the social media platform. Investors also worry that users may flee these companies because of privacy concerns.

"While [data-broker integration] is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook", said a corporate blog post attributed by the company to Graham Mudd, Facebook's director of monetization product marketing.

Under the general settings page on Facebook, click on the "Download a copy of your Facebook data".

Facebook is also adding a privacy shortcuts menu "where you can control your data in just a few taps".

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Facebook has responded saying: "We are disappointed that the New Zealand Privacy Commissioner asked us to provide access to a year's worth of private data belonging to several people and then criticised us for protecting their privacy". In addition, Facebook is also facing widespread criticism for collecting years of contact names, telephone numbers and call and text histories from Android users.

Diane L Houk, a lawyer for of Emery Celli Brinckerhoff & Abady, said: "We want the court to order Facebook to develop a plan to remove any ability for advertisers to access Facebook's checklists for excluding groups of people in the posting of housing-related ads".

These new guidelines will clamp down on "how organisations handle the public's data", BBC News reports, and will also impose "harsher penalties" for data breaches. "These updates are about transparency - not about gaining new rights to collect, use, or share data", Egan and Beringer said. Three users of the Facebook Messenger have filed lawsuits against the company for violating their privacy. Users may now add more layers of protection to their account, like the two-factor authentication; control personal information by reviewing what is shared; control the ads that appear and set ad preferences, and manage who sees a user's posts and profile information.

Through Facebook's website, you can now download every post, every photo every check-in since you created your account.

From the new centralized page, people will be able to opt out of sharing certain traits - for example, they can indicate that they no longer want to be identified as someone who loves cats.

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