Google Pixel yearly sales double to 3.9 million in 2017

Google Pixel yearly sales double to 3.9 million in 2017

Google Pixel yearly sales double to 3.9 million in 2017

Despite its best efforts to make a big splash in the smartphone market with Pixel phones, Google sold only a tiny number of devices in 2017.

The good news is that Google shipped a total of 3.9 million Pixel and Pixel 2 smartphones in 2017, which is double the figure that the company achieved in the previous year.

Google has shipped 3.9 million units of its Pixel devices as of 2017, according to IDC's Francisco Jeronimo.

As hinted above, Google could have more success in attracting consumers by expanding the availability of the Pixel line. If you recall, the IDC staffer recently revealed that Andy Rubin's start-up, Essential, shipped fewer than 90,000 phones in its first six months after launch. We do expect Google to improve the Pixel in future years and actually become a decent iPhone alternative, as both Pixel series have had to deal with plenty of controversies. That's not a massive number, but it shows great growth for the company's lineup. The Pixel and Pixel 2 devices are only available in up to eight countries, compared to the iPhone X, for example, that may be purchased in 70 countries.

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To really drive home how puny Pixel sales were: It only took Apple 6.5 days and Samsung 4.4 days to sell the same number of phones. Google sells Pixel phones only through Verizon and its own website, leaving out AT&T, T-Mobile, and Sprint. It took Google a full year to sell 3.9 million Pixel phones.

Google occasionally dabbles with pop-up stores for the holidays, and it has some dedicated displays inside electronics stores, but it's missing a standalone retail presence. In the U.S., 90% of smartphones are sold via wireless carriers. Carrier deals make a huge difference in a country where nearly all phones are sold via carriers. So let's look at the average for the calendar year 2017.

Solving the stock issues with the Pixel 2 this year is a big improvement, but if Google really wants to compete in sales numbers, it has many more problems to solve. Lower-end phones lead to more sales, and Samsung matches yearly Pixel shipments every 3.5 days. HMD is now the world's sixth largest smartphone vendor.

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