H&M faces backlash over 'monkey in the jungle' hoodie

H&M faces backlash over 'monkey in the jungle' hoodie

H&M faces backlash over 'monkey in the jungle' hoodie

Clothing retailer H&M pulled a controversial online ad featuring what appears to be a small Black boy wearing a sweatshirt that says "coolest monkey in the jungle". "SHAME ON YOU!" and, "Have you lost your damned minds?!?!?!"

H&M is still selling the hoodie in question.

The hoodie, available at the store's United Kingdom page as a "printed hooded top", was noticed Sunday by social media users such as blogger Stephanie Yeboah, whose outraged screen capture of the offering went viral.

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"This is how we should represent our men as kings thank you!", one person said, while another added: "Yaaass, you're so, you're so, you're so AWESOME!"

"This image has now been removed from all H&M channels and we apologise to anyone this may have offended", the company told the Daily News in a terse statement from its Stockholm headquarters. He later released a fall line with clothing including jackets, sweatshirts and hoodies. "We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines". They just removed the image of the boy wearing it and, instead, the ad merely shows the item itself. "THAT MAKES IS WORSE", one customer wrote Monday on H&M's Facebook page. A number of people literally announced their boycott of H&M via Twitter. How on earth can this be?

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