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Mobile Acquires Layer3 TV, Plans To Roll Out Pay-TV Bundle In 2018

Mobile Acquires Layer3 TV, Plans To Roll Out Pay-TV Bundle In 2018

Mobile Acquires Layer3 TV, Plans To Roll Out Pay-TV Bundle In 2018

Layer3 TV, which is now available in five cities across the country, integrates television, OTT services like Xumo, and services like Facebook, Pandora, and YouTube into its set-top boxes. So what makes Layer3 so important that T-Mobile wants it to be the backbone of this upcoming TV service? He also said the new service, a combination of streaming TV and online video, will fix "pain points" such as multiyear contracts, high bills, bad customer service or slow technology and bring "real choice" to customers.

"That's where we come in", added the CEO. "It only makes sense for the un-carrier to do to TV what we're doing to wireless: change it for good". "Personally, I can't wait to start fighting for consumers here!"

Leading up to throwing its hat into the "virtual pay TV" ring, T-Mobile has made several moves in mobile video, looking to lure subscribers as growth tapers off in the competitive wireless sector.

The third-place US wireless carrier is making this move thanks to its acquisition of Layer3 TV, which launched in 2013 as an internet-based TV platform.

T-Mobile's effort is a clear shot against AT&T, which offers its DirecTV Now streaming option.

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Few details were shared on the financial side of the deal, but John Legere, CEO of the Washington-based mobile service company plan to share more details during a conference call Wednesday morning. The new service will take advantage of T-Mobile's nationwide retail presence and LTE network.

As now in play in Denver (where T-Mobile is based), LA, Chicago, Washington, DC. and Dallas/Ft Worth, Layer3TV is "not a skinny bundle by any stretch", assessed Variety's media tracker Todd Spangler.

T-Mobile's push into TV comes at a time when many consumers are opting out of their traditional pay-TV subscriptions for a more customized "skinny bundle" offering.

Now T-Mobile is literally becoming a cable company.

It's time for the self-proclaimed "Un-carrier", Legere said, to do what it has already done to the second most reviled industry, wireless.

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