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Netflix' A Christmas Prince tweet: A gaffe or invasion of privacy?

Netflix' A Christmas Prince tweet: A gaffe or invasion of privacy?

Netflix' A Christmas Prince tweet: A gaffe or invasion of privacy?

Several users called the message "creepy" and questioned how closely Netflix monitors viewing habits.

"To the 53 people who've watched A Christmas Prince every day for the past 18 days: Who hurt you?" the tweet said.

This is not an isolated incident.

Don't worry, they're not spying on you.

Netflix's Twitter account continued to have fun in the replies to its initial Tweet.

On Tuesday, the streaming company defended a tweet that was criticized for being "creepy".

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Other data released by the streaming service revealed that Greenleaf, a series about a family and their sprawling megachurch in Memphis, was the most "devoured" show in 2017 - meaning the program had been watched for more than two hours per day.

So, is this an attempt by the streaming service to create buzz and get more people to watch yet another mediocre Christmas flick? In it, they've confirmed that the figure in the tweet refers to collated trends - not individual viewing habits.

According to Shane Dingman, a reporter with The Globe, this isn't the first time that Netflix has shared viewer preferences, since the company previously "sent Canadian journos an example of a user who watch Lord of the Rings Return of the King 361 times in a year".

Netflix's statement, however, confirms that the stats are in fact real, and that 53 customers did indeed play the film on 18 consecutive days in November and December.

The tweet was very similar to a campaign that music-streaming service Spotify ran a year ago, in which it shared insights from consumer data - not naming its users, but sometimes noting individual accounts. The tweet in question got nearly 400,000 likes and more than 100,000 retweets too, so mission achieved.

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