Facebook to overhaul political ads, share some with US Congress

Facebook to overhaul political ads, share some with US Congress

Facebook to overhaul political ads, share some with US Congress

Reversing course, Facebook has just announced that it will hand over to Congress 3000 ads bought by Russian Federation created to interfere with the 2016 election.

Zuckerberg said that Facebook will continue its own investigation into what happened on its platform and will continue to work with the government in discovering how foreign actors and other former Soviet states used its tools.

In addition to the 470 accounts that appeared to be run from Russia, Stamos said its investigators also discovered an additional $50,000 in spending via 2,200 ads that "might have originated in Russia", even including ads purchased by accounts with IP addresses in the USA but set to Russian in the language settings.

In one major change, Facebook will make political ads on the social network more transparent, so that people can see which ads are being run in connection with an election, he said.

"Facebook's mission is all about giving people a voice and bringing people closer together", Zuckerberg said today (watch the full video above). However, he said, you still don't know if you're seeing the same messages as everyone else.

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Zuckerberg said that, similar to political ads on television or the radio, banners on Facebook will now have to disclose what page is paying for them. "Not only will you have to disclose which page paid for an ad, but we'll also make it so you can visit an advertiser's page and see what ads they're now running to any audience on Facebook". He did not say how long ads will be considered "current" and remain available for view after their initial run.

Rep. Adam Schiff of Burbank, the senior Democrat on the House Intelligence Committee, said in a statement that the Facebook material "should help us better understand what happened, beyond the preliminary briefings we already received". "That's not what we stand for", Zuckerberg said.

He added that the company plans to add more than 250 employees to double the team working on election integrity, and said the company will expand partnerships with elections commissions around the world. The company concluded that it was "vitally important" to cooperate fully with Congress and that the company could do so in a way that didn't endanger user privacy, according to a blog post by Facebook General Counsel Colin Stretch.

"The questions that have arisen go to the integrity of US elections", he wrote.

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