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Amazon Prime Now launches in Singapore, its first market in Southeast Asia

Amazon Prime Now launches in Singapore, its first market in Southeast Asia

Amazon Prime Now launches in Singapore, its first market in Southeast Asia

The Amazon Prime Now service is now available to Singapore customers, after it was released on the Singapore iTunes and Google Play stores on Wednesday (July 26).

For now, customers won't need Amazon Prime memberships to try out the Prime Now service, but there's no end date given for the limited-time offer.

It is Amazon's first foray into the Southeast Asian market, and takes on local delivery services by the likes of FairPrice Online and RedMart in Singapore. You'll also have to pay a $5.99 delivery fee for orders below $40.

Amazon, which uses new technologies such as artificial intelligence, can serve as a valuable partner for retailers, local brands and individual merchants as they embark on their own digitalisation strategies, he said.

Ivan Lim, site lead for the Prime Now facility in Singapore, said the centre was manned by "hundreds" of full-time as well as part-time employees in various roles, including technical positions such as analyst and operations and digital marketing. Deliveries are available every day between 10am and 10pm.

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"This is the first time we're launching Prime Now and making it available to the whole country at the same time", said Mr Low, 42. It marks Amazon's entry into a region of more than 600 million people, where many countries have a growing middle class, and which is seen as the next e-commerce battleground.

His fellow researcher and Gartner's research director Sandy Shen, though, said it was "never too late to enter a new market", despite the strong competition from other players here including Lazada. The Amazon Prime service is now available in the USA for US$99 per annum. It operates in Indonesia, Malaysia, Thailand, the Philippines, Vietnam and Singapore.

According to information on the Amazon Prime Now app, there will be two delivery options for Singapore customers.

Frost forecasts online product sales in southeast Asia to grow to $71 billion by 2021 from $16 billion in 2016.

Shen said the United States company enjoyed brand recognition in Singapore, which was the most mature e-commerce market in Southeast Asia in terms of user behaviour and infrastructure.

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