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Oculus Offers Massive Discount On Rift VR Headset Bundle With Touch Controllers

Oculus Offers Massive Discount On Rift VR Headset Bundle With Touch Controllers

Oculus Offers Massive Discount On Rift VR Headset Bundle With Touch Controllers

Would you buy the Oculus Rift and Touch controller at this new $399 price point?

Oculus is tempting gamers with a great offer on the Oculus Rift and Touch which have been massively discounted in their summer sale.

Jason Rubin, Oculus vice president for content, denied that the price cut was a sign of weak sales, Reuters reported.

The company announced the special limited time pricing in a July 10 blog post touting its "Summer of Rift", saying it is dropping the price to encourage more users to try the systems. Their decided price matches the Sony Corporation made PlayStation VR which is another virtual reality game.

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Back in March the company cut the price on the Rift and Touch controllers to $598 from $798. For the Rift you don't get all the software goodies you did with the Vive, but being $350 cheaper definitely helps. At Digital Dragons earlier this year, Oculus told us that the attach rate on Touch with new Rift purchases is almost 1:1 right now.

"The Rift is going to be driving a lot of enjoyment for people for many years". The headset alone initially launched at $599 past year before seeing its first price drop in March to $499. Meanwhile, executives at large technology companies have shifted their focus in recent months to VR's cousin, augmented reality. There's the headset, a pair of sensors for room scale VR, two Touch controllers and an Xbox One controller, and there's also a healthy package of seven games for free.

High-end VR headsets have been available for roughly a year, but sales haven't been stellar so far and one reason for that could be the high price tags that may put off many prospective customers.

"It's easy for the blogosphere to say 'you should've sold a million units in your first three weeks, ' but if we had sold a million units of hardware in our first three weeks, there would've been 30 titles", Rubin said.

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