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Here's how Apple's Siri speaker could defeat Amazon Echo and Google Home

The report says that a WWDC unveiling for the product remains possible, but Apple won't be shipping the device until later in the year.

Meanwhile, shares of Apple Inc.

The speaker, which will go up against Amazon's Echo and Google Home, will use Siri, the voice assistant software on the iPhone and Mac, according to the report from Bloomberg, which was published on Wednesday. It'll also offer "virtual surround sound", Bloomberg said, which isn't available on Google Home or the Amazon Echo, and may improve the music-listening experience with louder speakers.

As for how Apple's offering might differ from existing smart speakers already on the market, there are rumblings that the device will feature a touchscreen, a design that Apple executive Phil Schiller arguably confirmed just earlier this month during an interview.

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Does the Apple smart speaker described in today's report interest you? It will of course be able to control devices via Apple HomeKit and allow users to access Apple services such as Apple Music.

Bloomberg's recent report said the device will have an engraving that will say: "Designed by Apple in California". Many interpreted that as an indication that Apple was planning to introduce its long-awaited entry to the home automation control market with a device that had a display.

This year's developers conference will be the first since 2013 to introduce new hardware. With WWDC set to kick off this coming Monday, we won't have to wait too much longer to find out.

Apple is also expected to announce a refresh MacBook lineup, and potentially a new 10.5-inch iPad Pro model. If the rumor is accurate, the speaker "will not be ready" to ship until later in the year. The company also considered including sensors that would measure a room's acoustics and automatically adjust audio levels. CEO Tim Cook has recently touted Apple's online services business, which also includes iCloud and its App Store, as a growth engine for the company.

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