Google blocks invasive Burger King ad from taking over Google Home
Burger King isn't trying to do anything terrible here, they just want to grab a little bit more of your attention than a 15 second ad can realistically get.
"You're watching a 15-second Burger King ad, which is unfortunately not enough time to explain all the fresh ingredients in the Whopper sandwich", the ad says. For instance, you can ask Google Home to read you the news or tell you the weather forecast.
Burger King was likely inspired by all the times commercials and TV shows have accidentally set off home assistants.
Google said it was not involved in the Burger King advertisement. Meantime, we've tried in out on a Home unit we have around the office and can confirm that the commercial no longer has the intended effect.
The hamburger chain unveiled a 15-second ad Wednesday created to trigger Google Home devices into reciting the definition of a Whopper, pulled from the website Wikipedia.
Some media outlets, including CNN Money, reported that Google Home stopped responding to the commercial shortly after the ad became available on YouTube.
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We can only assume that in using the word "guests" he also means the millions of people with compatible devices that wouldn't choose to eat a Whopper for said King's ransom. Burger King seems to have the advantage of being the first company to try something like this - it isn't hard to imagine that subsequent attempts at controlling a smart device through advertising will be met with outright disdain.
And then there's the bigger problem: Google gets its explanation of the Whopper from Wikipedia.
It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.
It actually looks like Burger King went and edited the Whopper entry ahead of this ad being run. In January, a San Diego TV station reported on a story that a six-year-old had mistakenly ordered a dollhouse by talking to the Amazon Echo device.
In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast". If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.
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Apr 10 2017