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New Amazon Fire TV Stick launches in the UK

New Amazon Fire TV Stick launches in the UK

New Amazon Fire TV Stick launches in the UK

Since its inclusion on Amazon's Echo speakers, Alexa has grown into a formidable voice assistant.

Now all Fire TV Sticks will have the ability to use Alexa to find recommendations and ask questions, even if their device did not originally ship with a voice remote control.

Amazon today announced it is launching its Fire TV media streamer stick in the United Kingdom, approximately six months after the device first launched in the U.S. If you have a Chromecast, you can use Google Home to voice-control your TV - and unlike the Fire TV Stick, it works on Netflix playback too.

Amazon announced its latest Fire TV Stick with Alexa support in February.

Amazon Echo and Echo Dot, the company's flagship Alexa devices, have been a huge hit since their arrival previous year and so adding Fire TV to the range is a logical next step. There are a bunch of different apps available for the device including Netflix, BBC iPlayer, ITV Hub, BBC News and BBC Sport, as well as Prime Video of course.

One of Google Home's selling points over Amazon Echo was that it added voice control of Netflix (and certain other video services, via third-party apps) when it launched in the United Kingdom, two hours ago.

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TV viewers will be able to speak to Alexa through a microphone built into the device's remote control.

Amazon describes its new user interface as a "cinematic experience", with trailers and screenshots from shows and films embedded directly into the menus.

Now, curiously, this video functionality is ONLY on Fire devices, so if you have an Amazon Echo and a Fire TV, you can't issue instructions to the former and have them carried out on the latter.

We've got new skills!

Fast, accurate voice search powered by Alexa also allows users to search quickly for apps and content across a variety of services.

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