Taser changes name in shift to software, police services
April 5, 2017 /PRNewswire/ TASER International (TASR), the global leader in connected law enforcement technologies, announced today that it is launching a new program to equip every police officer in America with a body camera and changing its name to Axon (AAXN).
The Taser product still made up a majority of the company's revenue previous year, but the name change signals the company's overall shift toward body cameras, software and artificial intelligence.
The free trials are going to be costly for Axon: anywhere from $5 million to $100 million, depending on how many police departments take part, said CEO Rick Smith.
Taser International came to prominence in the '90s selling stun guns to police departments.
"[The cameras] hold the potential to change police work as we know it, by seamlessly collecting an impartial record and reducing the need for endless paperwork".
"We think taking a body camera from an agency that's been using it for a year would be like taking my daughter's iPhone away six months after she got it", Axon's Smith says.
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The Boston association, citing a 2016 Rand Corp. study, said in a statement that "officers wearing body cameras are no less likely to use force but are 15 percent more likely to be assaulted than officers without cameras".
As of March 22, 2,794 cameras have been deployed to officers in the field, according to a recent LAPD report. More information on the offer is available here.
"It's a bet on whether they can turn this captive audience and first-mover advantage into a software and services revenue stream down the road", he said.
Smith added about the name change, "Times are changingand so are we". Taser will now be the name of exclusively the one product. "We expect 80 percent to become customers". The company's official website is now www.axon.com. Our technologies give law enforcement the confidence, focus, and time they need to keep their communities safe.
But the alleged Al Jazeera "ties", Atlanta Magazine writes, are merely that, as a small business owner, Ossoff's "company [.] made films for the Qatar-based news network". In a 2013 survey, which included 254 police departments, 39 percent of those departments said they don't use cameras because of how much they cost.
Axon employs nearly 500 hundred people and is valued at more than $1 billion.
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Apr 04 2017