Back to burgers: Carl's Jr., Hardees ditch bikini-clad ads
"Pioneering a new way of food, daring food, cutting out corners food for you", as Carl Hardee Sr. says in the ad. But all that is going down the drain as restaurant Carl's Jr. plans to put more focus on the actual product - burgers. (Hardee's on the East Coast), whose parent company is CKE Restaurants, has been famous for the incongruous commercials showing the likes of Paris Hilton, Kate Upton, and Kim Kardashian biting into a giant burger without worrying about getting grease on their designer outfits or bloating their multimillion-dollar abs.
CKE- the parent company of Carl's Jr. and Hardee's- now operates 3,800 restaurants around the the world.
Those days are gone for hamburger chain Carl's Jr./Hardees, which is dumping its famously sexy and controversial TV commercials for ones that focus on the meat not cheesecake.
If the current campaign tagline is "food, no boobs", then the one for Puzder's reign during the last decade and a half has been something along the lines of "babes and burgers". But Carl's Jr. approach in its latest ad is totally different than what it's been doing for roughly 15 years. So, we "naturally' wanted to try to do something similar with our charbroiled, chicken breast fillet sandwiches, but we had set the bar pretty high for ourselves with our All-Natural Burger".
Company executives said the racy ads didn't have the impact that they once did.
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A post shared by Carl's Jr. "We target hungry guys, and we get young kids that want to be young hungry guys".
The new campaign would still involve the women ambassadors of the food chain; however, they would only now appear as cardboard cutouts and artwork.
Furthermore, Norcross added that the brand wants to delve into becoming a lower-priced alternative while keeping their excellent quality intact.
"It looks cleaner and more contemporary", said Brad Haley, chief marketing officer for CKE Restaurants Holdings.
According to Adweek, the campaign - which includes new logos, packaging, and uniforms for the chain - was created by the agency 72andSunny.
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Mar 30 2017