Amazon is launching a drive-up grocery service - here's how it works

Amazon is testing a grocery pickup service in Seattle. Shown is a contractor working on an Inc. drive-through grocery location under construction in the Ballard neighborhood of Seattle.

The awning at the Sodo site sits in the parking lot of the headquarters of another signature Seattle company, Starbucks.

So it seems that Amazon is planning to take over the physical retail world as it appeared to shun so many years ago. They cater to consumers' existing shopping habits, help establish Amazon as a grocery brand, and nudge them toward making more of their food purchases online.

"Four years ago we asked ourselves: what if we could create a shopping experience with no lines and no checkout", Amazon said when announcing the store concept. Launching soon: AmazonFresh Pickup, two locations in Seattle-in SoDo and Ballard-where shoppers can pre-order and reserve a time to drive in and have their auto loaded up with groceries.

Due to open to the public at the end of this month, after a trial version was launched in the USA in December 2016, the futuristic Amazon Go store uses cameras, sensors and algorithms to track products taken from the shelves. The first wave of its new grocery experiment, Amazon Go, was unveiled in December and for now is only open to employees while the systems are tested.

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A Wall Street Journal report says the online retailer will delay the opening of the Amazon Go store because the store's technology is having problems when tracking a large numbers of people. However, according to a new report, Amazon apparently is coming up with a solution.

The e-commerce giant is not the first online retailer to think about virtual reality and augmented reality in stores.

Scheduled to open to the general public in March, it remains open only to Amazon employees at this time as Amazon discovered that the sensor technology reportedly became overwhelmed when more than 20 customers were in the store at once.

For Amazon, the grocery store business in India, won't be easy to crack.

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