Brand Backlash Forces Google To Address Ads Next To Hateful Videos
In a post on the official blog, Chief Business Officer, Philipp Schindler, states that thousands of sites get added to Google's ad network daily, and that "more than 400 hours of video are uploaded to YouTube every minute". "That would include things like looking at our definition of hate speech, or our definition of inflammatory content, so that we raise the bar on what is deemed acceptable for advertising", Brittin said.
It will now remove ads from content that is "attacking or harassing people based on their race, religion, gender or similar categories", and is introducing new tools for advertisers to manage where their ads appear, as well as embarking on a recruitment drive "to increase our capacity to review questionable content for advertising". On Monday, Marks & Spencer Group PLC became the latest company to suspend its advertising from Google.
On Tuesday, Google promised a number of changes, from tightening its ad policies and giving advertisers the ability to "fine-tune where they want their ads to appear" to making it easier for advertisers to escalate a problem.
"I wanted to share that we've already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers..."
The British government also suspended its advertising campaigns on YouTube after some of its advertisements landed on videos that contained offensive material, including homophobic and anti-semitic content.
Brands like Marks & Spencer, McDonald's United Kingdom, and Lloyds are namely the few brands who have stopped advertising their products on Google-owned sites.
Trump Didn't Not Shake Angela Merkel's Hand
The meeting was the first between the new U.S. president and the long-serving stateswoman, who leads Europe's largest economy. Trump had previously accused Merkel of "ruining" Germany with her pro-refugee policies and more internationalist worldview.
Asian stocks drift as investors await Fed meeting
The benchmark Nikkei 225 index edged up 0.15 per cent, or 29.14 points, to close at 19,633.75 - the highest since December 2015. The Hang Seng in Hong Kong slid 0.4 percent to 23,724.91 and the Shanghai Composite Index dipped 0.1 percent to 3,235.82.
United Kingdom to question Google after adverts appear alongside extremist videos
Google, meanwhile, said that it had "strict guidelines" about the ad placements but conceded "we don't always get it right". YouTube uses a personalized ad-selection tool known as programmatic advertising.
Google has issued a public apology after a series of high-profile brands and the United Kingdom government pulled adverts from appearing on Google and its video site YouTube.
Outside of the U.S., Britain is Google's largest market for advertising revenues. In addition, YouTube will take "a hard look" at the guidelines that determine "what content is allowed on the platform - not just what content can be monetized".
"Finally, we won't stop at taking down ads". It all happened when the companies found that their products are been advertised next to the extremist columns and controversial contents.
Google allocates adverts against content using its automated advertising systems, free from human judgement.
"It is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content - and that message was conveyed very clearly to Google", a government spokesman said on Monday.
"Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content", a spokesman said.
March Madness ratings soar following dips for Super Bowl, Oscars
So Turner is trying to step up its presentation of the NCAA Tournament by bringing in new technology. Oculus, along with the NCAA, Intel, and Turner Sports, have chosen an interesting pricing model.
Mass Effect Andromeda: How to Find Glyphs
It's a story where a literal galaxy is on the line, so turning the dialogue up to the proverbial eleven didn't jarr to me. Just like any other game that was highly-anticipated, however, flaws about its final iteration were spotted by gamers.
Syrian Forces Retake Damascus Areas from Militants
State-affiliated al-Ikhbariya TV said government forces had killed and wounded several "terrorists" and arrested several more. Control of Jobar has been divided between moderate rebels, government troops, and jihadists for more than two years.
Derry City captain Ryan McBride dies suddenly
President Michael D Higgins led the flood of condolences coming in on Twitter. "This news is so hard to take in", he said. Tributes have been pouring in from far and wide after Derry City captain Ryan McBride passed away suddenly on Sunday.
Paris airport gunman's dad says his son wasn't a terrorist
In 2001, he was sentenced to five years in prison for armed robbery and in 2009, he was back in jail for drug trafficking. His flat was among dozens raided during the aftermath of the November 2015 Paris attacks that killed 130 people.
North Koreans in Sarawak to be deported, says Zahid
However he added that the need for a neutral venue will depend on the diplomatic situation between the two countries. North Korea has blamed its southern neighbor and the USA for the controversy over Kim's death.
Michigan, Oklahoma State look to play off each other's differences
Gillette College standout and 2016-17 NJCAA player of the year Kavell Bigby-Williams shoud see more minutes in Boucher's absence. The last time the teams met in the NCAA Tournament , the Spartans beat the Jayhawks 67-62 in 2009 to reach the Elite 8.
How to Watch Villanova vs
So ultimately the most surprising thing about Villanova's surprise loss to Wisconsin was that it really wasn't surprising at all. Wisconsin already faced a strong offense in Virginia Tech, but will once again see another impressive unit tonight.
Scotland leader ready for independence vote
The bill was passed Monday by Parliament but needed royal assent to become a law. He told presenter John Humphrys: "The PM has the capacity to change her mind".
World amazed as this golfer spanks alligator in Florida golf course
And for those who have never had the experience, Gribble said the skin of a gator is "incredibly clean". According to USA Today's Steve DiMeglio , it was 26-year-old golfer Cody Gribble .