Brand Backlash Forces Google To Address Ads Next To Hateful Videos

Brand Backlash Forces Google To Address Ads Next To Hateful Videos

Brand Backlash Forces Google To Address Ads Next To Hateful Videos

In a post on the official blog, Chief Business Officer, Philipp Schindler, states that thousands of sites get added to Google's ad network daily, and that "more than 400 hours of video are uploaded to YouTube every minute". "That would include things like looking at our definition of hate speech, or our definition of inflammatory content, so that we raise the bar on what is deemed acceptable for advertising", Brittin said.

It will now remove ads from content that is "attacking or harassing people based on their race, religion, gender or similar categories", and is introducing new tools for advertisers to manage where their ads appear, as well as embarking on a recruitment drive "to increase our capacity to review questionable content for advertising". On Monday, Marks & Spencer Group PLC became the latest company to suspend its advertising from Google.

On Tuesday, Google promised a number of changes, from tightening its ad policies and giving advertisers the ability to "fine-tune where they want their ads to appear" to making it easier for advertisers to escalate a problem.

"I wanted to share that we've already begun ramping up changes around three areas: our ad policies, our enforcement of these policies and new controls for advertisers..."

The British government also suspended its advertising campaigns on YouTube after some of its advertisements landed on videos that contained offensive material, including homophobic and anti-semitic content.

Brands like Marks & Spencer, McDonald's United Kingdom, and Lloyds are namely the few brands who have stopped advertising their products on Google-owned sites.

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Google, meanwhile, said that it had "strict guidelines" about the ad placements but conceded "we don't always get it right". YouTube uses a personalized ad-selection tool known as programmatic advertising.

Google has issued a public apology after a series of high-profile brands and the United Kingdom government pulled adverts from appearing on Google and its video site YouTube.

Outside of the U.S., Britain is Google's largest market for advertising revenues. In addition, YouTube will take "a hard look" at the guidelines that determine "what content is allowed on the platform - not just what content can be monetized".

"Finally, we won't stop at taking down ads". It all happened when the companies found that their products are been advertised next to the extremist columns and controversial contents.

Google allocates adverts against content using its automated advertising systems, free from human judgement.

"It is totally unacceptable that taxpayer-funded advertising has appeared next to inappropriate internet content - and that message was conveyed very clearly to Google", a government spokesman said on Monday.

"Google is responsible for ensuring the high standards applied to government advertising are adhered to and that adverts do not appear alongside inappropriate content", a spokesman said.

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