United Kingdom to question Google after adverts appear alongside extremist videos
YouTube uses a personalized ad-selection tool known as programmatic advertising.
In February a questionable-looking ad featuring Dragons' Den star Deborah Meaden with a black eye - that, when clicked, actually sold sex toys - appeared alongside the Guardian's premium content, leaving staff - and readers - exasperated as to how it got there. "The Cabinet Office has told Google it expects to see a plan and a timetable for work to improve protection of government adverts to ensure this doesn't happen again".
Harris said: "We've heard from our advertisers and agencies loud and clear that we can provide simpler, more robust ways to stop their ads from showing against controversial content".
When approached by The Drum Google had no comment on the matter.
"We have always said Google, Facebook and others are media companies and have the same responsibilities as any other media company", Sorrell said.
Havas' has said its halt on investment will remain until it is confident in the YouTube platform and Google Display Network's ability to deliver the standards it and its clients expect.
The Guardian pulled its ads after they appeared next to extremist material. Google, meanwhile, said that it had "strict guidelines" about the ad placements but conceded "we don't always get it right".
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It has not, so far, advised companies to pull their advertising, but has told them they should reflect on their "attitude towards risk" and decide if they want to change their strategy.
British officials have also summoned Google for talks at the Cabinet Office.
"It is inexplicable to us that Google can move very fast to remove material from YouTube when it is found to be copyrighted, but that the same prompt action is not taken when the material involves proscribed organisations and hateful and illegal content".
The U.K. government has ordered Google to explain why online adverts funded by taxpayers appeared alongside extremist videos on YouTube.
This follows an investigation by the Times which revealed that extremist groups and hate preachers were receiving £6 for every 1,000 views on a YouTube video, while Google is also lining its pockets.
Harris said 400 hours of video was uploaded to YouTube every minute, adding that previous year Google removed almost two billion "bad ads" from its systems, removed over 100,000 publishers from its AdSense programme and prevented adverts from serving on over 300m YouTube videos.
The company will now review its policies and said it would be making changes "in the coming weeks" to help customers stop their ads appearing on objectionable websites or against offensive videos, Harris said.
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